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Top 10 Soft Drinks in the Philippines

The soft drinks industry in the Philippines is one of the most highly competitive industries in the country. Being in a tropical country, the demand for soft drinks is high because it is one of the most common means to quench thirst or to seek cold drink moment under the summer heat.

The top softdrink in the Philippines has always been Coca-cola or Coke for short. In the 1980s, coke was closely followed by Pepsi, which completes the two giant soda manufacturing companies in the world. However, the market for Pepsi in the Philippines deteriorated after the Pepsi 349 scandal, in which the company unwittingly drew a winning number in the contest, which many people won. Because many people won in the contest, the company renounced the draw claiming that there was error in the drawing of numbers causing a rage of consumers with winning tanzans across the country. Since the blunder, Pepsi’s market fell down.

In the next three decades, Coca Cola dominated the market in the Philippines. However, sometime in 2005, RC (Royal Crown) cola started to penetrate the market because of its very cheap price, which immediately took a large bite of market especially in the provinces. This prompted Coca cola to find ways of reducing their price through intensive promotion, introduction of innovative products (e.g. Coke Sakto) and by buying Pop Cola, which competes directly with RC Cola.

Today, Coke is still on top of the market but only has a small margin over RC Cola, which has become that standard soft drinks in the provinces especially in remote areas. It is followed by Pop Cola, which equals RC in terms of price. It is followed by Sparkle, a cheap lemon-flavored soft drink by Coca-Cola Company which successfully competed with Mountain Dew. Following is a list of top 10 soft drinks in the Philippines in terms of market:

  1. Coca Cola
  2. RC Cola
  3. Pop Cola
  4. Sparkle
  5. Cheers
  6. Sprite
  7. Mountain Dew
  8. Royal Thru Orange
  9. Seven Up
  10. Pepsi Cola

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